If you’ve ever spilled coffee on your rug or watched your pet track muddy paw prints across a designer floor piece, you know the frustration of cleaning a traditional rug. Enter machine washable rugs, the stylish, functional solution transforming Australian homes. At the heart of this shift is Double, a homegrown brand rethinking what washable floor coverings can look and feel like.
Rethinking Washable Rugs: Practicality Meets Style for Real Life
Double didn’t set out to follow trends; they wanted to create something better. They recognized a gap in the market for washable floor rugs that weren’t just practical but also full of personality. Most early options were hyper-neutral or strictly boho, offering little variety in terms of color, texture, or aesthetic. Double challenged that approach from the beginning.
Their machine washable rugs are anything but plain. Featuring high-pile polyesters, washable wools, organic cotton blends, and fresh color stories, they’ve made home maintenance both stylish and convenient.
From Australia: Machine Washable Rugs Designed for Today’s Homes
Based in Australia and selling exclusively through e-commerce across Australia and New Zealand, Double operates a direct-to-consumer Shopify store alongside respected online retail partners, including Life Interiors, Freedom, Temple & Webster, Myer, and The Block Shop.
And they’re growing fast. The brand saw major growth last year, doubling its business and now aiming to triple that figure within the next year. Not bad for a team that started with a simple goal: to make machine-washable throw rugs people are proud to show off.
Design-Forward Washable Rugs
Double’s approach to washable rugs goes beyond basic functionality, emphasizing artistic collaboration and material innovation.
- Unique Design Perspective: Double maintains a clear design vision that sets them apart from competitors in the washable rug market.
- Local Artist Collaborations: They partner with Australian artists to create limited-edition collections that reflect authentic Australian culture rather than following mass-market trends.
- Intentional Design Philosophy: Their rugs feel purposeful, inspired, and personal – avoiding cookie-cutter designs commonly found in the industry.
- Advanced Material Development: While competitors stick to basic low-profile options like chenille or flat jute, Double explores innovative construction and weaving techniques.
- Enhanced Texture and Depth: Their commitment to material innovation delivers rugs with more substantial texture and visual interest underfoot.
- Beyond Basic Washable Options: They’ve pushed boundaries to offer high-pile polyesters, washable wools, and organic cotton blends that maintain both function and style.
However, exceptional design means little without smart business practices that make quality accessible to customers.
Affordable Washable Carpet Rugs: Smart Design & Business
Functionality and style mean little if the price isn’t right. That’s why Double recently undertook a top-to-bottom supply chain audit, which drastically reduced waste and passed those savings on to customers. The result? Up to 30% lower prices on many products without sacrificing quality.
It’s this kind of dedication to the full customer experience, from fabric feel to financial accessibility, that makes their washable carpet rugs a clear standout.
As Seen on The Block (and Everywhere Else)
If the name sounds familiar, it’s probably because you’ve seen their rugs on The Block or featured across major Australian publications. Their following continues to grow thanks to their transparency, thoughtful design, and down-to-earth tone.
Whether you’re furnishing your first apartment, upgrading a family space, or just tired of scrubbing stains out of vintage Persian rugs, Double’s washable rugs Australia collection offers a refreshingly low-maintenance option.
Future Plans for Washable Floor Rugs
As the brand continues to expand, it’s setting its sights beyond Australia and New Zealand. Plans are already underway to enter the US and UK markets in 2026, with aspirations to grow into a complete lifestyle brand offering more than just rugs.
For Australian and New Zealand customers, Double’s machine washable rugs represent a shift toward practical luxury, proving that you don’t have to choose between style and convenience. Their commitment to design innovation, local artist collaborations, and accessible pricing has created a new standard for what washable floor rugs can be.
Sometimes, all it takes to update your space is a rug you can actually wash.
*Images sourced from Double