5urati is a name you may begin hearing more of over the next couple years. It is a name that has been credited as either a producer, mixing/mastering engineer, or sound engineer for dozens of tier-1 artists all around the world for the past 20 years. However, in 2022, for the first time, he set out to release songs under his own name for the Persian industry. In just a few short months, he’s accumulated around 200,000 monthly listeners on Spotify and has quickly become one of the most played Persian artists, quickly transforming the sound of the Persian music industry.
Despite being a veteran in the music scene, 5urati faced some notable challenges when starting his own music career in the Persian field. The Persian music industry is set in their own traditional ways, and 5urati was intent on bringing a fresh/modern electronic sound to the industry that isn’t historically welcomed. Additionally, the industry has long been controlled by a few dominant labels, making it difficult to generate a meaningful amount of buzz without their co-sign. 5urati set out to make waves independently, a feat most thought to be impossible.
One of the most significant highlights of 5urati’s career is releasing an official remix for Homayoun Shajarian’s “Why Did You Leave Me,” which remained his most popular song on Spotify for over nine months straight. But despite this monumental accomplishment, 5urati’s career is just getting started. In just one year, he foresees himself becoming the most popular Persian artist and has plans to create his own record label in the near future. 5urati stated that he wants his label to be completely non-profit with the sole purpose of recruiting incredible talent out of Iran and giving them the assistance that was never given to him as an up-and-coming musician.
When asked about the concept of wisdom, 5urati stressed the importance of originality. He believes that if the music is good, people will listen and follow. He urges artists to not overly concern themselves with making crowd-favorite hits. He stated, “In the end, originality will prevail and pave the way for future generations.” Additionally, 5urati stresses the importance of grinding and being on top of one’s game. The music industry is brutal, and having hustled for over two decades, 5urati understands that there aren’t any shortcuts, and you need to put in the time to polish the craft.
As 5urati’s music continues to gain popularity, it’s clear that he has successfully broken barriers in the Persian music industry. His willingness to take risks and bring a fresh perspective to a traditional industry has paid off, and he has quickly become one of the most recognized names in Persian music. With plans to start his own record label and recruit new talent, 5urati is paving the way for future generations of Persian artists. 5urati’s emphasis on originality and hard work serves as an inspiration to aspiring musicians everywhere. In a world where the pressure to conform to popular trends is high, his success is a reminder that authenticity and dedication are the keys to creating meaningful music that resonates with listeners. As we look to the future of Persian music, it’s exciting to imagine the impact that 5urati’s career will continue to have. With his unique sound and determination, there’s no doubt that he will continue to push boundaries and inspire others to do the same.
