Rising pop sensation Benjamin Elgar is back with a bang, dropping the visually striking music video for his latest single, “Better Tho.” Following his previous successes with Shameless and Too High, Elgar proves he’s an artist on a mission, delivering not only chart-topping music but also an emotional depth that resonates.
“Better Tho” isn’t just a song; it’s an anthem for anyone who’s ever reclaimed their power after heartbreak. Lines like “I still believe in love, even through all the misery” and “Bitch, I’m doing better tho” reflect a narrative of resilience and self-discovery. It’s raw, relatable, and unapologetic—a combination that has propelled the single to #3 on the iTunes Pop Charts and #9 globally.
But it’s the music video that truly takes things to the next level. Elgar played a pivotal role in shaping the video’s creative direction, working closely with his team to bring the visuals to life. Set against stormy skies and moody backdrops, the video captures the emotional rollercoaster of healing, with Elgar’s choreography channeling every ounce of the song’s intensity. The rain-soaked sequences aren’t just cinematic—they symbolize the cleansing process of letting go and moving forward.
Born and raised in Paris, Elgar’s sound is a melting pot of influences, blending 80s pop, soulful R&B, and a touch of rap flair. This diverse background fuels his creative process, allowing him to craft tracks like Better Tho that seamlessly marry genre-defying melodies with heartfelt lyrics.
Elgar’s dedication to his craft is evident not just in his music but in his hands-on approach to every aspect of his artistry. From collaborating with industry heavyweights like The Last Artful, Dodgr, and John Ho, to refining the mix with legends Manny Marroquin and Dave Kutch, Elgar ensures every detail reflects his vision.
Since bursting onto the scene with Shameless, Elgar has proven he’s more than just a pop artist—he’s a storyteller. Whether he’s sharing his own experiences of love, loss, or growth, his music invites listeners to see pieces of their own lives in his work.
With Better Tho gaining momentum and his debut album in the works, Benjamin Elgar is undoubtedly one to watch. His ability to combine deeply personal narratives with infectious pop hooks makes him a standout voice in today’s music landscape.
If you haven’t yet, check out the official music video for Better Tho—you won’t regret it.
