Hip-hop heavyweight Big Sean is making significant moves, inking a management deal with Brandon Silverstein’s S10 Entertainment. After a decade, the multi-platinum, Grammy-nominated artist parts ways with Roc Nation as he gears up for his next chapter in the music industry.
New Management, New Horizons
The Detroit native is set to drop his sixth studio album, “Better Me Than You,” this August, marking his first release under S10’s guidance. “Brandon shares the vision, understands where I’m headed, and I’m incredibly excited to work with him and the S10 team,” Sean tells Billboard in an exclusive statement.
This partnership follows Sean’s recent chart success. His feature on Eminem’s “Tobey” alongside BabyTron hit No. 24 on the Hot 100, becoming his 55th entry on the chart. It’s a testament to Sean’s staying power in a rapidly evolving hip-hop landscape.
S10’s founder and CEO, Brandon Silverstein, is equally enthusiastic about the collaboration. “Big Sean is an incredible talent who, even after topping charts, breaking records, winning awards, and headlining across the world, is just getting started,” the exec says. “I can’t wait for fans to hear the new music.”
Brandon Silverstein’s S10: A Rising Force in Music Management
The signing of Big Sean is a major coup for S10 Entertainment, which has been making waves in the industry with its roster of chart-toppers and rising stars. The company recently secured a strategic investment from Avex USA, signaling its ambitions for global expansion.
Silverstein’s approach to artist management has been turning heads in the industry. S10’s client list includes international pop star Anitta and reggaeton sensation Myke Towers, showcasing the company’s diverse and forward-thinking strategy.
With Big Sean now on board, industry insiders are speculating about potential collaborations and crossovers within the S10 family. Could we see a Big Sean and Anitta track in the near future? Or perhaps a stateside push for Myke Towers with Sean’s support? The possibilities are intriguing.
“Better Me Than You”: What to Expect
Sean’s track record speaks volumes. His last three solo efforts — “Dark Sky Paradise” (2015), “I Decided” (2017) and “Detroit 2” (2020) — all claimed the Billboard 200 throne. With S10 in his corner, expectations are high for his upcoming project.
While details about “Better Me Than You” are still under wraps, Sean has been teasing the album on social media. “It’s been a journey I can’t wait to share with you all,” he wrote, hinting at a potentially personal and introspective body of work.
The album’s title itself suggests a theme of self-improvement and competition, hallmarks of Sean’s lyrical content throughout his career. Fans eagerly anticipate whether the project will showcase a new sound for Sean or build upon the introspective style of his previous album, “Detroit 2.”
Staying in Demand
Even as he prepares for his album release, Sean keeps busy with high-profile features. Last week, he appeared alongside Rick Ross and Lil Wayne on DJ Premier’s “Ya Don’t Stop,” proving he’s still one of the most sought-after voices in hip-hop.
This consistent output and collaborative spirit have kept Sean relevant in an industry known for its rapid changes. This quality likely attracted Silverstein and S10, who are known for their ability to navigate the evolving music landscape.
As the summer approaches and anticipation builds for “Better Me Than You,” all eyes are on Big Sean and his new team at S10 Entertainment. With a fresh management perspective, a forthcoming album, and his hit-making skills sharper than ever, Sean is poised for a massive second half of 2024.
The question on everyone’s mind: Will “Better Me Than You” live up to its confident title and usher in a new era for Big Sean? If his history and S10’s track record are any indication, hip-hop fans should be ready for something special.
