Like many artists, creating music that connects to fans on a deeper level is Phillionaire’s dream and source of drive. He and his band, Komanda, capitalize on human senses and connections to create timeless tracks. These connections unlock new levels of inspiration for Phillionaire and his crew.
Music appeals to multiple senses, according to Phillionaire. It is more than just sound, as music can unlock memories of sight, touch, and even tiny whispers. Well-crafted lyrics and music take people back to specific points in their lives, thus impacting them on various levels.
Phillionaire doesn’t just want to create music for everyone; he wants to release music that listeners react to on individual levels. Not all memories are happy, but Phillionaire feels that as long as a track makes someone remember a significant event, it will create a connection between an artist and their audience.
After all, successful musicians don’t just put out great music; they put out music that fans can relate to. The five senses are part of the human experience, so why not capitalize on this simple concept? Per Phillionaire, an ideal example of a song that impacts multiple senses is “Red, Red Wine” by UB40. This classic has instantly recognizable music accompanied by lyrics that invoke the color, smell, and taste of red wine. What Phillionaire finds genuinely remarkable is how creatively the song comes together.
He cites this particular track as a great inspiration for his own music. The biggest challenge is to tie everything together so it is not only practical but has that seamless flow. If a song does not have these critical elements, it will not have the same impact on listeners. Phillionaire reflects on how other tracks have deeply touched him, so a primary goal is to create that same effect but on the performing side.
Another purpose for Phillionaire is to release music that will be around for a long time. Some songs fade away while other musicians fall under the undignified category of one-hit wonders. Phillionaire knows that in order to avoid these fates, he needs to create timeless tracks that capture the human senses.
