For years, virtual reality has struggled to shake the idea that it’s just a toy for gamers or a novelty for tech demos. Headsets like the Apple Vision Pro and Meta Quest have brought sleek design and high-performance capabilities, but compelling content has lagged behind. Most people still ask, “What would I actually do with one?”
PulseJet has an answer—one that blends music, emotion, and immersion into something you’ve never quite experienced before.
From Lawnmower Man to Apple Engineering
The story of PulseJet starts long before its app launched in December 2024. Back in the early 1990s, one future founder sat wide-eyed, watching The Lawnmower Man. It was cheesy, yes, but the vision of virtual reality as a new way to feel the world planted a permanent idea.
That curiosity grew up alongside a love of music. Raised in Minneapolis, where Prince loomed large, the founder was equally at home with STEM and the arts. This duality eventually became a career. Years of work in CAD software and interface design led to a major milestone: joining Apple, where they contributed to the development of the Apple Watch and iPhone, and eventually became part of the core team behind the Apple Vision Pro.
Yet even then, there was something missing—something more artistic, more immersive, more felt. That itch became PulseJet.
When Tech and Music Collide
PulseJet isn’t just another VR concert app. It’s designed to be the kind of experience you want to live inside. The platform is structured not around performance, but around full albums, turning music into a spatial journey. It’s the difference between watching a show and stepping into a sonic world crafted around each beat.
That’s why their very first artist collaboration is so telling. Björk, never one to settle for conventional, signed on to create a truly immersive musical project with the PulseJet team. The upcoming release isn’t just a concert in VR—it’s a multisensory album experience that you step into. It’s art. And it’s just the beginning.
Shifting the Culture Around Headsets
Convincing artists to think beyond flat screens hasn’t been easy. Investors, too, have needed to see the bigger picture. PulseJet’s founder admits that most people still equate VR with games or gimmicks. That’s why the company’s ambition is so clear: to be the reason someone finally buys a headset.
With the app now available for both Apple Vision Pro and Meta Quest devices, the groundwork is laid. The hard part is making irresistible content.
PulseJet’s Future Sounds Like Possibility
The vision is bold but deeply grounded: music as a shared experience—seen, heard, and felt. PulseJet believes that with the right content, VR can become more than hardware. It can be a reason to explore, to connect, to feel something new.
And if Björk is any indication, more artists are ready to step into the headset. The platform already has its eyes on a lineup of upcoming collaborators, each ready to explore how far music can go once it has a virtual world to live in.
PulseJet is here to make you rethink what VR is for—and maybe even why you’ve been waiting to try it.