New York’s vibrant music landscape has been enriched by the introduction of THEDifference Music Group’s groundbreaking record labels—Die Tryin’ Records, headquartered in Brooklyn, and Del Bloque Recordings, which has its headquarters in San Juan, Puerto Rico. These labels aim to be sanctuaries for artists navigating the music scene, offering extensive record and promotional deals tailored to each artist’s unique style and background.
Die Tryin’ Records is steeped in the rhythms of hip-hop and rap, working fervently to amplify voices in these genres, while Del Bloque Recordings, the latest offshoot of THEDifference, channels its energies into the pulsating beats of Reggaeton and Latin Hip-Hop.
PariahOcean, the label’s promising new signee, is already making waves with his genre-blending approach and is gearing up for the launch of his new album, “No Cheat Code.” This includes significant collaborations such as a deal with Vevo Music Videos for the song, “UFO,” marking the expansion phase of Die Tryin’ Records as they continue their endeavors to work with various artists and groups.
THEDifference nurtures symbiotic relationships with artists, partnering with entities like “Shoot For the Stars” and “Love Life,” and media giants like IHeart Radio and Vevo Music Videos. It’s a bold venture, not only aiming to foster varied music genres including Hip Hop, Rap, and Reggaeton/Latin Hip Hop, but also to celebrate the rich tapestry of sounds that these genres represent.
Founder Martin Urraburu’s mission is underpinned by resilience and a commitment to artists who’ve faced struggles and discrimination. He expresses his hope “to provide rising artists an opportunity at success,” and advocates for cultural shifts to allow wider opportunities for artists. With a generous 90% to 10% royalty collection split favoring the artists in their first year, THEDifference is certainly setting a precedent.
Originating in Brooklyn, Die Tryin’s ethos is centered around unearthing city-based talents and offering them a platform. The label pays homage to the legendary rapper, Pop Smoke (Bashar Jackson), representing the altruistic ideals he stood for, giving talents an equitable chance to showcase their artistry.
Urraburu’s model diverges from conventional record labels by ensuring artists enjoy a significant share of their royalties in the initial year and receive comprehensive promotional support across major music channels like Apple Music and Spotify. Artists also receive exclusive radio station promotion through collaborations with influential stations such as HOT 97, HITS 973, and 979 THE BOX.
2023 saw the incorporation of Die Tryin’ Records, and soon after, Martin Urraburu received recognition when he was privately selected for an interview with Forbes Under 30 Local Lists 2023. This promising start echoes the label’s ambition to be a beacon for Hip-hop stars and to instigate equality within the diverse musical industry.
Del Bloque Recordings, the sibling label, concentrates on artists who’ve experienced the challenges of underprivileged backgrounds, providing them new avenues and opportunities to shine in the Latin music scene.
PariahOcean, after partnering with Martin and Die Tryin’ Records, emphasizes the importance of perseverance and faith in pursuing musical dreams. His journey, enriched by interactions with industry stalwarts like Rick Ross and DJ Drewski, highlights the transformative impact of such collaborations.
THEDifference, founded by CEO Martin Urraburu, is the holding company of Die Tryin’ Records and Del Bloque Recordings. Its inception is a response to the need for equitable platforms for emerging artists, irrespective of their backgrounds. PariahOcean is among the budding artists represented, embodying the diversity and innovation that the company champions.
For more insights into Die Tryin’ Records and Del Bloque Recordings, contact Martin Urraburu at murraburu@dietryinrecords.com, and stay tuned to PariahOcean’s Instagram for his latest music releases.
