Debbie DeBerry may not have coined her moniker “The Flipstress,” but she did embrace it quickly as the name of her real estate investing business, which also includes the game-changing real estate coaching program: FlipSisters Coaching Program & Community. Today, FlipSisters is the number one program for teaching women how to flip houses, achieve financial success, and establish a lasting legacy in real estate.

The real estate entrepreneur’s decision to empower women wasn’t sudden; it grew over many years of feeling worn out by the industry’s outdated ways. Alongside challenges from her childhood that pushed her forward, DeBerry’s success comes from her strong determination.

Her program, FlipSisters, helps women in real estate by offering innovative strategies for navigating the current housing market. It shows that anyone can build a foundation of financial independence, regardless of their starting point or situation.

The Entrepreneurial Spirit

The Flipstress overcame many obstacles throughout her childhood and teenage years. She was a perfectionist, overly hard on herself, and prone to bullying from her peers as she moved around a lot and was “the new kid” each year. She often felt out of place, which is why she places so much emphasis on inclusivity and creating a safe space where women from all kinds of different backgrounds feel understood and encouraged.

Through her challenges, she developed a strong sense of self and entrepreneurial spirit. After college, she managed three yogurt franchises, showing her the tough side of business and its opportunities. Then, following her mother’s advice, she obtained her real estate license in 2003. The Flipstress quickly developed a name for herself as an agent working mostly with real estate investors, helping them build wealth.

However, she noticed that many investors were trading quality for profit and she wanted to fix that. DeBerry knew she had to pivot to realize her entrepreneurial goals fully.  Despite other people sharing their opinions about it being terrible timing due to the state of the market – it was The Great Recession after all –  she took a risk and flipped her first house for a profit in 2008. She dove head-first into the flipping market, and within a year, she tripled her income.

Seeing Misfortune as an Opportunity

DeBerry’s career was moving wonderfully over the next half-decade. Still, she faced significant adversity following the unexpected loss of her mother in 2014. The loss was detrimental to her personal and professional life, requiring extensive self-examination and soul-searching that could have easily derailed her career.

Instead, she allowed the experience to reshape everything she initially thought about her passion and path in life. She knew there were other women like her who wanted to fix and flip houses in a way that felt good and served others, they just didn’t know that was possible. The way the “usual” flipper does things tends to be using cheap materials, sacrificing quality for the sake of profit and being sharks with sellers. She knew women just needed access to tools, resources and an incredible community behind them to be successful. She knew her mother gave her everything she could want to pay it forward to those who needed it most.

She needed to step out of her comfort zone and establish a way for others to do the same.

The Flipstress Gives Women Tools For Success

DeBerry has a unique way of investing in real estate. Her mantra is “leaving people and places better than we find them.” That’s the messaging that attracts like-minded women who want to chase this dream but don’t want to do it in the way the “bros with Lambos” brag about on social media. They don’t relate to those guys and their sharky methods.

The Flipstress believes that in order to be successful in anything, one must let go of the  ‘know-it-all’ mindset, one must be coachable in order to grow, and one must be willing to fail and make mistakes. This goes against the messaging most of us heard growing up. DeBerry wants women to know that mistakes are inevitable; without them there is no success.

Starting a business and trying a new venture is complex, but you must remain focused on your goals; otherwise, any little bump will throw you off course.

Lastly, DeBerry emphasizes the importance of taking responsibility. Being open to seeking help and being resourceful is critical to success. However, ultimately, you are accountable for your legacy. She mentions that while her program provides tools, steps, guidelines, and support, it’s up to you to show up, take responsibility and use them effectively.

The Flipstress Shatters Real Estate Industry Norms

DeBerry’s company ethos stands out from competitors because it caters to everyday individuals by offering extended and personalized coaching for a fraction of what others charge. Nurses, teachers, and other blue-collar workers can access its teachings and resources, even without prior experience in the industry.

The Flipstress program sets itself apart from competitors with its personalized approach and affordable price for a full 12 months of coaching, unlike others who offer 10-12 weeks.

DeBerry brings a level of humanness to real estate investing that others seem to think can be replaced by technology. She strongly opposes relying solely on technology or outdated algorithms. She points out their limitations in addressing the intangible aspects of real estate, such as what’s going on around the property that will have a significant impact on a property’s value. She believes home-buying involves a level of human nuance that technology overlooks due to its lack of human input.

This human element is another reason DeBerry’s program has succeeded for women. She cares more about the people than the homes. She gets that there will be challenges in every property, and sometimes, the only way to flesh them out properly is through personal connection and conversation.

The Flipstress Understands the Importance of Risk Management

DeBerry’s coaching and empowerment program consistently reassures its users that they don’t need to be willing to ‘risk it all’ to buy or renovate a home. Instead, the program emphasizes the importance of relying on valuable data, analyzing the property from a prospective buyer’s perspective, and using other people’s money.

DeBerry and her team combine data analysis with what she calls the ‘sniff test’ to assess the investment potential of a property. This test encourages flippers to examine a property and its surrounding area from a buyer’s perspective. Prospective buyers consider more than just the price; they evaluate nearby homes, streets leading to the property, neighbors, noise levels, and other potential disturbances. The ‘sniff test’ encourages women to consider these factors well before completing the flip and putting the property on the market.

Looking Ahead For DeBerry and The Flipstress Program

Debbie DeBerry has become a trailblazer in the real estate industry. She has empowered many women to succeed in real estate through her program.

DeBerry’s journey, from overcoming personal challenges to thriving in real estate, demonstrates her determination and resilience. Her program goes beyond real estate investing , teaching women the mindset needed for long-term success in anything.

What sets The Flipstress apart is her personalized approach, focusing on human connection rather than relying solely on technology. DeBerry stresses the importance of managing risks by combining data analysis with practical assessments.

Looking ahead, DeBerry plans to expand her program and continue empowering women in real estate. Her story is about the power of determination to achieve success. With The Flipstress and FlipSisters Coaching Program & Community, women have the guidance to navigate the real estate industry confidently.