His office on Sunset Boulevard in Los Angeles is decorated with memorabilia, lamps, flowers, and art-deco-inspired furniture. Yet, Frank Carrozzo is on the floor making phone calls and dealing with the everyday necessities and needs of working in today’s music industry. Let me call Morrison (Machiavelli), let’s see if we can set up a songwriting session tomorrow… “We need more singles,” he says.
During the next hours, Frank handled many phone calls coming from influencers, photographers, songwriters, producers, and industry executives, but his major focus became the next day’s songwriting session.
Frank Carrozzo, 26, record producer and founder of the record label GoatHead Records, has plenty of knowledge about the hassle of making, releasing, and marketing an artist’s single in today’s saturated market which seeks single releases every single week. Beyond that, Carrozzo also knows the key to success for an artist is a great song.
The newly born record label, which has barely touched the year milestone, has released records that have already gathered the attention of millions of its own artist’s fanbase and have already shaped culture and nations.
The biggest example of it was Sarah Azhari’s “Dance To Survive”, named by many music reporters as “Indonesia’s fight to survive the COVID pandemic.” Frank and his GoatHead Records team, made up of songwriters, producers, and talents, shaped the song and released it to the ears of millions of people, to the point where it helped Indonesia in the fight against the COVID pandemic. “You just find great artists with great stories to tell, produce the song, and market it, and if it’s a good story and a good song, then it’s going to blow up…” he says, while making it sound easier than it is and while handling exhausting duties and responsibilities each day.
Frank’s directness reveals what is true and crude about the industry. It’s never been an easy industry (the music business). Plenty of artists want to do music and believe they will be the next thing. Only 4% of artists will ever make it into the charts and become top entertainers. Tik Tok and the new media have helped in talent discovery, but to break a record to the next level, it takes so much more than just making music. Leading those artists to the right decision is what I enjoy doing.”
Keep up With Frank Carrozzo:
Website – goatheadrecords.com
Instagram – @frankcarrozzo
