Born in Albany, New York, It’s Nique‘s journey in the music industry has been nothing short of extraordinary. He didn’t have an easy start; he hustled, sold his music on the streets, and worked relentlessly to make a name for himself. When the streets became too hectic, he took a leap of faith and relocated to Miami, Florida.
In Miami, It’s Nique made a significant stride in his career when he collaborated with DJ Khaled on a mixtape, catapulting his music to new heights. This pivotal moment also led to the birth of his brand, “On My Own,” which later expanded into a successful clothing line that sold out almost instantly upon its release.
Having released over 15 full-length projects, It’s Nique recently partnered with Cash Money Records CEO Birdman, a rare feat in the industry. Their collaboration resulted in the track “100 Years,” which is the main focus of It’s Nique’s career at the moment.
“100 Years” is not just a song; it’s an experience. With a captivating music video that has gone viral on YouTube and caught the attention of major rap blogs like No Jumper, It’s Nique’s talent is undeniable. What makes this collaboration even more impressive is that Birdman, known for creating superstars, rarely features on other artists’ music. His belief in It’s Nique’s potential speaks volumes about the rising artist.
Birdman didn’t hold back in expressing his confidence in It’s Nique, going as far as saying he could be the biggest artist from New York since Nicki Minaj. The accolades and recognition that It’s Nique is receiving are well-deserved, and it’s clear that his journey from Albany to “100 Years” is just the beginning of a promising career in the music industry.
Listen to “100 Years” below: