Director Ali is one of the fast-rising talents in the music video scene. He is also a producer and brand manager currently managing B Young, a British rapper. He has a great understanding of the music industry and is popularly known for his innovative video directing skills. The mind-blowing video concepts that he creates for artists under his management have helped him make a name for himself in the highly competitive industry.
He is a sought-after director and is very particular about the artists he works with. He prefers being involved with the artist’s music career as that’s where he draws the inspiration for his music videos. Working with B Young has been one of his major career highlights. He has also worked with Billy Billions shooting videos for him as he was involved with Billy’s management team.
Director Ali started as an artist back in 2011 and had a decent run. However, his career as an artist was short-lived as he had to give up due to personal reasons. At the time, his younger brother B Young was working on his music catalog and therefore Ali offered to help him. They scaled their partnership to a managing deal, building it to creatively direct B Young’s entire music career.
Working with B Young exposed Ali to a lot of things in the music industry. The duo blew up in 2017-2018 and more opportunities started coming their way. Ali had the chance to work with some bigger production teams and record labels elevating his industry understanding. He continued learning and building his toolset, which has helped him become the director that he is today.
He got into music video directing after he felt like some of the directors were not doing the right kind of branding for his artists. Director Ali feels like it is more critical to understand the brand and the style of the artist when a director is working with them. He believes it is the foundation to represent the artist in the best way possible. He knew that he had to give the best for his artists and hence made a move, picked up a camera, and got into music video directing.
He has several years of experience in the industry and is still perfecting his craft. He operates alone and has been able to create a successful career in the industry. Director Ali claims not to have any equipment of his choice and uses the equipment he has at hand. He has used several cameras for shooting, ranging from the REDs to DSLRs, only to realize that quality and convenience are the keys. To him, the perfect equipment is the one that makes his work easier.
Filmmaking is something that Ali would love to explore in the future. He, however, intends to first incorporate some filmmaking concepts into his music videos before he gradually pivots. He believes that it is exciting times for those involved in music videos because there is more accessibility to equipment and more convenience. It is the perfect time for young creative individuals to be involved in the music industry.
