Swoovi, known offstage as Zack Hoskins, is a dynamic singer, songwriter, composer, arranger, and multi-instrumentalist redefining what it means to connect through music. His latest single, “What The Beat Say,” is a testament to his genre-blending artistry, combining modern lyricism with vintage horn arrangements for a sound that feels both fresh and timeless. The track, produced by Grammy-nominated Brandon Black, showcases Swoovi’s unique ability to craft music that resonates universally while staying true to his eclectic roots.
Swoovi’s musical journey began early. As a young musician, he excelled in band as a first-chair alto saxophonist, performed in choir competitions, and took the stage in musicals. By 17, he was writing and arranging songs, beginning a journey that would take him through rap, hip-hop, and beyond. Today, his sound draws from an impressive range of influences, fusing singer-songwriter ballads, jazz fusion, and blues-rock with the energy of modern pop. This genre-defying approach is what gives “What The Beat Say” its magnetic appeal.
“What The Beat Say” is a statement of self-belief and perseverance. “Nobody is going to believe in you if you don’t wholeheartedly believe in yourself,” Swoovi explains, reflecting on his journey. The upbeat energy of the track invites listeners to embrace that mindset, while its intricate layers of instrumentation and infectious rhythm showcase the depth of his artistry.
Swoovi’s rise hasn’t been without challenges. Growing up in Kansas City, he found the creative scene both inspiring and limiting, often having to look beyond local opportunities to make his mark. Learning the importance of the business side of music helped him navigate these obstacles, pushing him to focus on building a sustainable career while staying true to his creative vision.
The name “Swoovi” itself emerged during a transformative period in his life, symbolizing a suave and groovy approach to connecting with people from all walks of life. This philosophy is embedded in every note of “What The Beat Say,” a song that blends soul, creativity, and charisma into a package that invites listeners to move, think, and feel.
Swoovi’s accomplishments, including collaborations with industry giants like Brandon Black and Marcus Lewis, set the stage for an exciting future. With plans to expand his brand through Everything Swoovi INC and Swoovi Records, he’s poised to inspire even more through his music.
