For Tyler Riches, growing an audience is just part of the goal behind TJR. The day trader, entrepreneur, and financial-content creator would like to share what he learned through self-education with others.
Tyler learned to day trade online through educational videos, and eventually created his own accessible trading content to help others learn. Now, his ambitions are much bigger. Tyler aims to reach a worldwide audience, continue teaching day trading in a simple, approachable way, and show more people why he believes it is one of the most valuable skills a person can learn.
From Watching Trading Content to Creating It
Tyler’s role as an educator grew from his own experience of learning online. He began his journey into the cryptocurrency space at a young age, and then taught himself day trading using educational videos. Tyler’s skills grew, and he started to produce his own trading content, focusing on making it accessible.
Building TJR Around Education
That change eventually became part of Tyler’s entrepreneurial journey. After developing his trading skills, he began creating accessible trading content to help others learn. One of his major achievements has been creating a large educational trading platform.
Tyler’s educational content reflects the progression described in his story: he first taught himself day trading through online educational videos and later began creating accessible trading content for others.
A Personal Reason to Value Independence
Tyler’s experience also involved becoming self-reliant and creating an independent path. He paid his rent and worked to pay down a bank balance of approximately negative $2,000 during college, while learning to trade and living independently. He faced significant financial pressure. Tyler has said that he sometimes asked customers for cash tips because he needed gas money to keep working. He also struggled to afford meals and described occasionally keeping the final delivery order as his dinner. His family wanted him to stay in college and pursue the more traditional 9-to-5 career route.
Choosing His Own Direction
After some time, Tyler chose to leave college and trade full time. That decision led to approximately two years of family conflict. He had to become self-reliant, generate his own income and create an independent path. After achieving early success in cryptocurrency, he left college and moved to Dorado Beach, Puerto Rico.
He says that this move became a major turning point in his life and career, and that he could benefit from tax incentives available to qualifying traders there.
Turning Personal Success Into a Larger Platform
As Tyler’s trading career progressed, his audience grew. He reports a substantial cross-platform audience of approximately 1 million subscribers on his YouTube channel, 2 million followers on his Instagram, and 2 million followers on his TikTok.
The audience growth connects with a larger goal for Tyler: he wants to teach day trading in a simple, approachable way so more people have the opportunity to improve their lives.
Thinking Like an Entrepreneur
Tyler’s experience brings together self-education, entrepreneurship, financial independence and a commitment to teaching others. He began by teaching himself day trading through online educational videos, later created accessible trading content and went on to build what he describes as a large educational trading platform.
TJR’s Next Stage
Now Tyler is thinking about reaching a global audience. His primary market is the United States and he also has a significant audience in Europe. His goal for the future is to grow to 10 million followers on each of YouTube, TikTok and Instagram.
Alongside that audience goal, Tyler wants to show a global audience why he believes day trading is one of the most valuable skills a person can learn and teach it in a simple, approachable way.
A Message Built Around Self-Belief
Tyler’s message around his career reflects his own philosophy. Tyler continued pursuing the career he believed in despite the doubts of people close to him who questioned whether he could become a successful full-time day trader. He reports that his life experience taught him that external doubt does not determine a person’s future. Instead, he emphasizes persistence, self-belief and personal responsibility. Tyler would like to increase recognition for himself and the TJR brand while sharing his personal story with a wider audience. At the same time, he wants to continue teaching day trading in a simple and approachable way.
His path has progressed from learning day trading through online educational videos to creating accessible trading content for others. Looking ahead, Tyler wants to bring that message to a global audience while working toward his goal of 10 million followers on each of YouTube, TikTok and Instagram.
