Starting and scaling your venture, especially as a small business owner, is challenging, and there are many obstacles. From lack of enough working capital to competition and the many regulations, sometimes it can be hard to set up a business. It becomes even more complicated if it is in a relatively new industry. This was the case for renowned entrepreneurs Avi Cohen and Noam Pollak. The two identified an opportunity in the NFT space, and they decided to pursue it, starting their own NFT called HolyRock.
HolyRock NFT is an NFT project partly inspired by the famous Western Wall, popularly known as one of the holiest sites in the Jewish faith, attracting attention from people from all over the world. For years, thousands of people have journeyed to the wall to visit and recite prayers in that place, and now HolyRock NFT is creating a unified community around it. However, their journey hasn’t been easy.
When HolyRock NFT first launched and started their public sale, halfway through the sale, the Israeli government issued a cease and desist order. This led to the company suffering a significant loss as they had to halt the sale of the NFTs, which also affected buyers and investors.
According to Avi Cohen, the order from the Israeli government to stop all activities resulted from an issue with a small group of religious leaders who presumed that they had scanned the Western Wall stones. On the contrary, he explains that HolyRock NFT is a project made of 3D illustrations of the stones to combine the business world and technological progress with Jewish faith and spirit.
HolyRock NFT is made of 3D illustrations of the Western Wall, each with distinct characteristics from the others ranging from dimensions, weight, and age. This is helping their project be unique and maintain a high value despite the challenges. Their unique roadmap is also helping them grow and is attracting massive attention from the public.
Before the cease and desist order was issued, HolyRock NFT had managed to sell out 1779 NFT collections and had built a robust and engaging community of tens of thousands of people. They have over 34K followers on Instagram and more than 19,000 members on Discord.
While the Israeli government stopped their NFT project, which was a major setback, Avi and Noam were not ready to give up. They are fighting back, encouraging other entrepreneurs not to give up on their dreams. Their NFT, HolyRock, is redefining the marketplace bringing in a new element into the industry. The HolyRock NFT is a globally unique and first-of-its-kind initiative that uses digital technologies to create accurate imaging of the Western Wall stones.
Avi Cohen and Noam Pollak explain that, in April of this year (2022), they will be in court against the Israeli government to prove that they are not claiming to sell, nor did they scan the Western Wall. HolyRock NFT is a project based on 3D illustrations of all the visible Western Wall stones.
