Once thought to be a dead industry, sports cards have come back to life with a bang. They have become more popular in the modern social media era, where it’s easier to buy, sell, and trade your cards. The element of entertainment, the introduction of auction-based apps, and the accessibility to real-time sales data have led to an evolution within the space.
At first, it seemed a relatively risky venture to invest in but not for Backyard Breaks. Backyard Breaks is the new brand taking over the world of sports cards, memorabilia, and collectibles. They are the largest sports card brand globally, serving clients in diverse regions. Backyard Breaks is also taking the lead in being the gold standard in the U.S. for selling products via live streams. This is the new e-commerce trend with a $400+ billion market in China and just under $10 billion in the U.S. The company is confident of maintaining its industry position thanks to its anticipated growth in the next few years.
Since making its entrance into the industry, Backyard Breaks has been experiencing constant growth, and it’s no surprise they expect to grow even further. They may not have necessarily won any industry awards, but no one can dispute that it is a dominant force in the industry. Presently, Backyard Breaks holds two of the biggest accounts on Whatnot, a live-selling app with over 20k followers on each account. It’s a significant milestone which will help them expand to a more diverse and larger market.
Though the company has faced multiple challenges and setbacks, they have managed to overcome them, driving their way to success. It’s now the top leading sports card brand with aspirations of becoming the best globally.
Backyard Breaks also sets itself ahead of the competition with its talented, strategy-driven product developers. They have dynamic and innovative teams that focus on the company’s goal while also factoring in trends in the industry. For instance, a large part of the Backyard Breaks live-streams has to do with promoting mental health and support, which is a core part of the brand. The community they have built via live streaming is a community built to be a place for all of their fans to come and feel like they’re a part of a family of like-minded people.
The vision for Backyard Breaks is to be the largest live-selling company in the world. They want to be the premiere live-seller for all types of products – running their live-streams 24 hours a day, 7 days a week. Backyard Breaks has a diverse set of streamers with different personalities all under the umbrella of the Backyard Breaks brand – and they’re looking to expand the roster of talent that they have. This is an exciting journey ahead and one on which the entire Backyard Breaks team is fully focused.
