Since its emergence, social media has continually been revolutionizing almost everything we do. It has greatly influenced our social lives and the business world, with the music industry not spared either. Social media platforms have become a marketing avenue for new artists to launch their music careers. Thanks to social media’s power to connect the world, the industry is now full of overnight superstars. As an artist, you can simply establish your music brand online and solely rely on social media to connect and grow your fanbase.
Social media continues to provide artists with previously rare opportunities to showcase their talents. Before the social media era, music labels and other well-established companies held the key to success in the industry, with many other barriers to entry. But this has since changed; you can record your songs and put them out there on social media, hoping to create a fanbase.
Social media’s impact on the music industry is enormous, forcing well-established artists to adapt to the wave. Social handles have become the most effective communication channels, as there is a relatively speedy feedback system.
Liam Dineen, a prominent producer and singer, is one of the industry players leveraging social media. Liam enjoys a massive online presence with a global audience of over 8 million followers glued to his handles. The producer from Birmingham has been in the industry for a while now, establishing a successful career that most can only dream of.
Liam is widely known as a piano master for his extraordinary skills and love for the instrument. The piano has greatly influenced his musical sound and style. He is also known for his mellow approach to music, a copy-paste from his melodic style of playing the piano.
He ventured into the music industry back in 2004 and immediately set off to a decent run. His piano playing background and love for signing played a great role in pushing him miles ahead of his industry peers. Liam had since been getting fairly good attention from the industry until he discovered the power of social media.
In 2013, Liam created his first social media page, a Facebook account with a minor following. Through constant updates and content sharing, his fanbase tremendously increased to the current eight million-plus followers. The impact was also evident in his music career; his songs also received much-deserved love, with his brand gaining international attention.
Though a successful artist, Liam continues to push for more success in the industry. He hints on independently working on an album, thanks to the power of social media. The talented singer and producer hope to capitalize on his massive social media following for the project’s success. Liam promises to drop a lit album featuring several prominent artists before the end of 2021. This will be a great test for the seasoned producer, who seems unwilling to become complacent.
To him, social media is one of the best things to ever happen to the music industry. It has somehow leveled the playing field for artists, with the young having the opportunity to showcase their talent. If you also dream of musical success, Liam believes that the time is now, and all you need is to have trust in your craft and believe in your abilities.