An edge that most artists use to advance their careers is songwriting. It allows them to express themselves and become more relatable to their audience. There are a plethora of singer-songwriters that have become massively successful both as performers and as lyricists. Legendary singer-songwriters like Bob Dylan and Joni Mitchell have paved the way for Taylor Swift, Ed Sheeran, Adele, and Billie Eilish.
One young artist looking to align himself with these major forces in the industry is Luuk Halman, an up-and-comer from Chicago, Illinois. Like most singers of his generation, he started his career by uploading videos online performing classic pop songs. But Luuk’s expertise is RnB, where he’s currently making huge waves over the internet after uploading a series of covers and original pieces.
Luuk started uploading songs via YouTube. He covered classic RnB songs from the 90s by artists like Boyz II Men, Usher, and Keith Sweat. He also live-streamed some songs released during the early 2000s by Usher, Justine Timberlake, and Jaheim. When TikTok became the most popular site for sharing short-form videos, Luuk began uploading videos singing to songs by John Legend, his favorite singer.
With over 30 cover songs uploaded on various platforms, Luuk slowly gained people’s attention online. However, he knew that he needed to make his own music to solidify a potential career. With this thought in mind, Luuk started writing songs using different people, places, and events as his inspiration. He’s an advocate for mental health awareness, so this subject became the central theme of most of his songs.
Since deciding to write his own songs, Luuk has gained more followers across his social media pages, and his videos have amassed more views. His YouTube, TikTok, and Instagram accounts are verified, certifying his popularity as a musical influencer. Luuk’s fans appreciated his efforts to step out as himself and not as someone who merely covers songs by other artists.
Due to his emerging fame, many recording labels have reached out to Luuk to offer possible commercial releases for his compositions. In addition, some major production companies are offering to produce his first album, something that will cement his status as a music superstar. Luuk has not revealed any plans of going mainstream just yet, but he promises to be there soon.
Luuk has written songs that discuss mental health because he went through a mental health crisis during his teenage years. He was a shy high school kid and didn’t have many friends because of his introverted personality. Luuk turned to music as a form of distraction, and through singing, he began to connect with more people.
Songwriting will be the anchor of Luuk’s career in the future as he’s thinking about sealing a deal with a major record label. He also hopes to collaborate with famous artists like Kanye West, H.E.R., Bruno Mars, and his ultimate singing idol, John Legend. Luuk’s fans expect to see these plans materialize as they’ve expressed their full support for the young singer-songwriter.
