Introducing Alexander Elatassi, a talented and driven Music Video Director hailing from Houston. Despite a lack of prior experience or industry connections, Alexander discovered his passion for video production at the tender age of 16/17, amidst the turmoil of the Covid-19 pandemic.
Through sheer determination and hard work, Alexander has already established himself as a rising star in the Houston music scene, collaborating with artists such as Keaton Jones, Dotcom Nirvan, Eemtriplin, Autumn, and Kankan. His impressive portfolio has earned him numerous accolades, including a Digital Cinematography Award from his high school and a scholarship for further studies.
However, Alexander’s path to success was not without its obstacles. He encountered the challenge of working with clients who wanted a cookie-cutter approach to their videos, which stifled his creativity and became a mental block. But, Alexander persevered, constantly striving for growth and progress in each new video he created.
Alexander approaches his work with a unique philosophy, prioritizing kindness and support for those who support him. He also recognizes the importance of humility and learning from others, and is constantly pushing the boundaries to bring fresh and innovative ideas to his videos.
Looking to the future, Alexander has set his sights on creating a brand that celebrates diversity and individuality. He aims to make Unified Atlantic a hub for aspiring directors, where they can feel accepted, grow their skills, and proudly express their unique styles.
