YouTube Shorts have come a long way since their debut in 2020, and more creators are currently using the platform than ever before. In fact, in 2022, they gained more monthly active users than TikTok, which has long been the leader in short-form video content. The platform is quickly rising through the ranks to become one of the most popular short video platforms among creators.
With over 1.5 billion monthly users, YouTube Shorts outperform all other platforms, including TikTok, and with this, its popularity has been marked. This is quite impressive given that they have only been around for two years. Even though YouTube launched it in 2020, it did not become available to all US creators until May 2021. While TikTok has been around since 2016, social media influencers and content creators switched towards the YouTube Shorts trend, and their followers appeared to love it.
YouTube pays creators up to $10,000 to make Shorts from its $100 million Shorts Fund, which encourages creators to create original and engaging content. Moreover, this money benefits creators by allowing them to purchase equipment and invest in editing tools to make their Shorts stand out.
Aside from the monetary incentive, making Shorts isn’t as difficult or time-consuming as making a YouTube video. This allows creators to produce content in less time, allowing them to publish more content than usual, and this is exactly what an individual named Vlad SlickBartender has been doing.
Vlad Buryanov, also known as Volodomyr Buryanov, was born in Yalta, Ukraine, on June 22, 1982, moved to Las Vegas in 2007. Buryanov opened the European Bartender School in Las Vegas in November 2015. Soon after, he was approached about opening another school in Miami. During this period, he became interested in uploading his videos consistently to YouTube.
It was because of the COVID lockdown that Buryanov relocated to Las Vegas permanently. At this point, he began to devote his entire attention to YouTube growth, and his channel began to evolve. This was also the time when he began uploading content to TikTok, and within a few months, he had his first million followers, which grew at a rapid pace until he reached 10 million. His YouTube channel grew from under 200k to over 600k subscribers during this time.
Given his content creation skills, Buryanov is one of the wealthiest social media influencers, with an estimated net worth of $1.5 million. Throughout his career, he has worked with other well-known social media influencers such as Nick DiGiovanni, Dylan Lemay, and Milad Mirg. He was also invited as a special guest on Haylie Duff’s TV show Haylie’s America due to his popularity. Buryanov also appeared in videos by MrBeast and PewDiePie.
Buryanov fell in love with creating short content for YouTube, and his audience appreciated the quality of his videos, allowing him to reach his first million subscribers in January 2022. With consistent efforts, he successfully reached 2 million followers six months later, and since then, this number has only increased significantly. YouTube has come out on top of all platforms that position themselves to compete with social media apps, even surpassing TikTok’s monthly active users. This is due to YouTube’s investment in Shorts and motivated creators producing quality content like Vlad Buryanov.
